Archive for the 'Other - Advertising & Marketing' Category

How will the PR Campaign affect the marketing function of the organization?


An organization wants to position itself as a leader in embracing diversity in the workplace. How will the PR Campaign affect the marketing function of the organization?
Kudler Foods wants to position itself as a leader in embracing diversity in the workplace.

1 Comment »

admin on August 30th 2009 in Other - Advertising & Marketing

What is the difference between a marketing campaign and a promotion?


My belief is that promotion is more broad than a marketing campaign (think the four p’s). A marketing campaign is found within promotion. I was also assuming a campaign is a strategy of speaking to a particular segment within your target. Is this the case? What if, for example, you have marketing activities you are doing specifically for Christmas. Could this be the Christmas promotion within a wider campaign?

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admin on August 23rd 2009 in Other - Advertising & Marketing

What is a good name for a smoking awareness campaign that targets college students?


I am implementing a smoking awareness campaign on my campus, so that teens and adults between the ages of 16 to about 35, but I’m mostly concerned with getting the attention of the young adults. Any name suggestions?

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admin on August 12th 2009 in Other - Advertising & Marketing

What not to do when trying to promote a campaign?


I’m doing a project on promoting a certain campaign and i need things you should and things you should not do when it comes to promoting your campaign.

Thanks :]
it’s a campaign for making school admin let students use their cellphones in school.

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admin on July 29th 2009 in Other - Advertising & Marketing

How can I encourage local businesses to participate in my market reaserach campaign?


Should I offer incentives/bribes?

Should I just dump the surveys on their doorsteps?

Should I do a phone campaign?

What are some other Ideas I can try?

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admin on July 16th 2009 in Other - Advertising & Marketing

What return on investment should I expect from an advertising campaign?


What is the industry rule of thumb as to amount of sles brought in per dollar spent on advertising? We use discount codes to track redemption, with print it is pretty easy and we hope to bring in more revenue than the ad cost. But with radio it is much harder to tell. We say a discount word on air that people can enter on our website to try and track, but I cant tell if the dollars were well spent. What is the typical percent of ad costs that should be recouped from a radio campaign? Thanks
online branding

What kind of an ad campaign would improve citibank’s image?


I’m doing a project for school, and I need to to design an ad campaign and create one magazine add to reorient customer perception of citibank…waht are some of their issue? What would be a successful add campaign?

Could you help?

How can I encourage local businesses to participate in my market reaserach campaign?


Should I offer incentives/bribes?

Should I just dump the surveys on their doorsteps?

Should I do a phone campaign?

What are some other Ideas I can try?

5 Comments »

admin on April 16th 2009 in Other - Advertising & Marketing

What is the most effective offline promotional technique in assisting an online PPC search campaign?


Of course it depends on the amount of money you are willing to throw into a branding campaign, but which offline promotional channel (print, TV, radio) is most effective in driving consumers online and acquiring new customers? Are there any resources out there that may have covered some of the same ground before?

4 Comments »

admin on April 10th 2009 in Other - Advertising & Marketing

How do you feel when your company launches a campaign across all media?


My company is shortly launching an aggressive media campaign across TV, radio, print-media and outdoor hoardings and I am extremely excited about it.

I feel a part a very responsible organisation now. :-)
How did you feel when similar thing happened to you?

2 Comments »

admin on March 23rd 2009 in Other - Advertising & Marketing