An organization wants to position itself as a leader in embracing diversity in the workplace. How will the PR Campaign affect the marketing function of the organization?
Kudler Foods wants to position itself as a leader in embracing diversity in the workplace.
My belief is that promotion is more broad than a marketing campaign (think the four p’s). A marketing campaign is found within promotion. I was also assuming a campaign is a strategy of speaking to a particular segment within your target. Is this the case? What if, for example, you have marketing activities you are doing specifically for Christmas. Could this be the Christmas promotion within a wider campaign?
I am implementing a smoking awareness campaign on my campus, so that teens and adults between the ages of 16 to about 35, but I’m mostly concerned with getting the attention of the young adults. Any name suggestions?
I’m doing a project on promoting a certain campaign and i need things you should and things you should not do when it comes to promoting your campaign.
Thanks :]
it’s a campaign for making school admin let students use their cellphones in school.
Should I offer incentives/bribes?
Should I just dump the surveys on their doorsteps?
Should I do a phone campaign?
What are some other Ideas I can try?
What is the industry rule of thumb as to amount of sles brought in per dollar spent on advertising? We use discount codes to track redemption, with print it is pretty easy and we hope to bring in more revenue than the ad cost. But with radio it is much harder to tell. We say a discount word on air that people can enter on our website to try and track, but I cant tell if the dollars were well spent. What is the typical percent of ad costs that should be recouped from a radio campaign? Thanks
online branding
I’m doing a project for school, and I need to to design an ad campaign and create one magazine add to reorient customer perception of citibank…waht are some of their issue? What would be a successful add campaign?
Could you help?
Should I offer incentives/bribes?
Should I just dump the surveys on their doorsteps?
Should I do a phone campaign?
What are some other Ideas I can try?
Of course it depends on the amount of money you are willing to throw into a branding campaign, but which offline promotional channel (print, TV, radio) is most effective in driving consumers online and acquiring new customers? Are there any resources out there that may have covered some of the same ground before?
My company is shortly launching an aggressive media campaign across TV, radio, print-media and outdoor hoardings and I am extremely excited about it.
I feel a part a very responsible organisation now. 
How did you feel when similar thing happened to you?